Thomas Huber is a consultant for strategic communication. In 2006 he founded semanticom GmbH in Berlin, an agency that specialises in helping companies manage complex strategic communication projects. His primary concern is to create a narrative for companies, institutions, brands and individuals that relates to the relevant technological and cultural discourses in order to implement the corresponding communication goals (agenda setting). In addition, he also develops the corresponding corporate or brand story to use in various communication formats and channels. In doing so, he places the central core messages accurately in the leading media and develops analogue and digital communication strategies.